Brown & Crouppen Celebrates & Supports Women-Owned Businesses

Supporting women-owned businesses means investing in women-owned companies, buying from shops owned by women, and helping women-owned businesses grow.  At Brown & Crouppen, we encourage and prioritize work-life balance amongst our employees, so we are thrilled to feature a handful of female-owned businesses within our firm.

From fashion, cosmetology, pets, and florals to coping with the challenges of life-related to pregnancy and infant loss, we are incredibly proud of the women of Brown & Crouppen and the diversity of their efforts outside of the office.

1. Strut Couture

Owner Erica Reed, Client Experience Coordinator at Brown & Crouppen 

Strut Couture, est. 2012, provides “Modern & Minimalist Fashion” for all. The brand features creative all-inclusive handmade items. Erica’s business passion is to make customers of all ages feel beautiful, loved, and fashionable.

You can find Erica’s unique handmade men’s and women’s pieces on Instagram.

  2.  Makeupology

Owner Meghan Ellis, Paralegal at Brown & Crouppen

Makeupology is a boutique makeup + brow studio located in Downtown Alton, IL. Meghan says, “Our mission is to teach and educate women how to confidently apply their makeup and streamline their beauty routine, as well as live their best brow life.”

(618) 300-3417

726 Belle St, Alton, IL 62002

Find Makeupology on Instagram.

3. Country Living Creations

Owner Dianne Schmidt, Paralegal at Brown & Crouppen:

Dianne makes and sells a variety of craft items. Her creations range from wreaths, display memorabilia in shadow boxes, handmade wedding flowers, bouquets, boutonnieres, corsages, and more. She also makes memory bears and pillows out of a loved one’s clothing or other treasured personal items.


Find Country Living Creations on Facebook.

4. Tha Paw Print

Owner Genn Bugg, Executive Assistant at Brown & Crouppen

Genn Bugg launched Tha Paw Print, a pet apparel and accessory store, with her 13-year-old son to teach him how to start a business. “It’s important for me to teach my son how to be a boss. I’m showing him how to launch a business from start to finish and encouraging him to learn how to create streams of income. If he can do it once, he can do it over and over again with whatever product or idea he believes in. Teaching him how to obtain a business license and build a website to sell products has been a fun and lucrative experience. We have also learned that people love dressing up their pets!”

Follow The Paw Print on Facebook and Instagram.

Visit their website here.

5. Just Enduring

Co-Founder Lara Gillham, Attorney at Brown & Crouppen: 

Just Enduring was co-founded by Lara after she and her husband lost their 6-month-old son Jackson to an undiagnosed heart condition. They realized there’s a gap in grief support for parents.

Just Enduring is a non-profit organization based in St. Louis, MO. It provides grief support to families and those who are close to the families who suffer the tragic death of a child.

For more information, visit their website here.

6. Having Grace

Written by Crissy Goodpaster, Medical Care Coordinator at Brown & Crouppen:

Crissy is the first female author in her family!

“My hope in writing this book was to help those who may be going through similar tragedy and loss that I and so many have endured. I wanted my readers to know that they are not alone and to show someone that hasn’t experienced this loss, how to sit in someone’s pain.”

Read more and purchase her book here,

7. Hoefel Haus B&B and Bike Hotel

Owner Peggy Hoefel, Medical Paralegal at Brown & Crouppen:

“With an empty nest and an inclination toward hospitality, my husband and I bought a 1910 Queen Anne house in Washington, MO. One and a half years, countless hours of renovation, and some optimistic visioning was all it took to give birth to Hoefel Haus B&B and Bike Hostel. I served as the project manager for the renovation and now head up the ‘Rooms Division.’ My husband is the ‘Food and Beverage Director.’ We make a perfect team covering all the bases. Nothing makes me happier than imparting that feeling of absolute decadence to my guests.”

504 W 5th St, Washington, MO 63090

(314) 753-1302

Visit their website here.

8. SNL Crafting

ETSY shop by Sarah Lunn, Payroll Clerk at Brown & Crouppen:

SNL Crafting is a compilation of various crafts, all made by Sarah.

“I made crafts for previous friends or events, that I now sell to others. My inspiration was when I looked online at personalized goods or crafts, I could never seem to find exactly what I wanted. That is when I decided to start making them myself! My best sellers are my Friends themed can coolers and glitter dipped wine tumblers.”

Visit her shop here.

9. CC’s Vegan Spot

Cherrelle Hardy’s Family Owned and Operated Business, Intake Specialist at Brown & Crouppen: 

We started CC’s Icees Galore now known as CC’s Vegan Spot in 2019 in Alton Illinois. We are a 100% all vegan restaurant meaning no meat, no dairy, no animal products or by products what so ever! We started this business due to my mother and I being vegan since 2015 and not having anywhere to eat out in our town. In 2021 we will be opening our second location on TBA  in St. Louis, MO.

Visit their website here.

10. Once Upon a Child 

Owner Jennifer Heilwagner, Director of Human Resources & Operations:

Established in 2018. I chose to open this franchise because I wanted to find a way to help parents on a budget. My store buys gently used children’s items from the public and sells them at a fraction of retail prices, thus making clothing children affordable. We also reduce waste by offering goods second-hand. Saving pocketbooks and the Earth is a life-long passion of mine, and it has been very exciting to be a part of my customer’s lives and watch their children grow.

1231 Water Tower Place

Arnold, MO 63010


Find them on Instagram here.

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